A real-world Burger Shot restaurant has opened inside the Kaseya Center, home of the Miami Heat. The move forms part of Rockstar's expanding GTA VI marketing push ahead of the game's November 19 release. Additional tie-ins include themed NBA game elements and large-scale signage around the city.
Burger Shot Location at Kaseya Center
A fan shared images showing the Kaseya Center's burger outlet rebranded as Burger Shot, complete with Macca & Friends and Vice City posters. The change appears tied to GTA VI promotion rather than a full menu overhaul matching the game's satirical items.
Wider Miami Marketing Activity
Rockstar has installed a $975,000 neon sign reading Welcome to Vice City atop the arena. GTA-branded sports cars have been spotted in the city with camera crews, while leaks suggest select in-game beer brands may appear at local bars.
Vice City Heat Game and Release Plans
The Miami Heat will play as the Vice City Heat on November 18 with new jerseys and a GTA VI-themed court. GTA 6 launches November 19 on PS5 and Xbox Series X|S, with a PC version rumored for early next year.
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